Creating Popular Instagram Posts

Looking for Instagram fame with your cookie creations? Here are a couple quick tips for scoring those views, likes, and followers! (Photo Credit: @Vickiee_Yo)

1. Photograph oodles of cookies! We know you've been baking up a storm, and now it's time to show it off. A spread filled with lots of cookies looks super enticing, colorful, and exciting. Your audience will want to be right there with you!

????? @thefifthwatches #thefifthwatches

A photo posted by Vickie Liu ? (@vickiee_yo) on


2. Delight with bright colors that stand out. You can put even more emphasis on your cookie creation by using a light background. Or, mix it up and frost your cookies in creatively unconventional ways. For example, below, Totoro was celebrating St. Patrick's Day and his green color really makes him POP!


A photo posted by s a m a n t h a (@elleventy) on

3. Brighten up your lighting and filters as well! This lets the details shine through and creates a cheerful atmosphere. Doesn't the brightness makes these blank canvases look so fresh and lovely?

These plaque cookies are so pretty as is, no decoration needed. Cutter:@cookiecutterkingdom

A photo posted by Mona Flood | Pastry Chef (@merci.bakery) on

4. Engage with your cookies. Getting your hand in the shot gives your creation a personal touch. People love to see a glimpse, however small, of the creative mind behind the cookie. It helps foster a connection between you and your audience!


5. Video posts are golden! Posting your cookie frosting process is a fabulous way to get engaged your Instagram audience. They just won't be able to stop watching! Be sure you have a steady camera shot (try using a tripod) and great lighting for maximum cookie goodness.

Time to get your technique on point and start catering to your Instagram audience. Also, don't forget to use hashtags! We'd love to be there with you every step of the way - tag #cookiecutterkingdom to be featured!

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